{"id":72,"date":"2014-07-11T23:22:17","date_gmt":"2014-07-11T23:22:17","guid":{"rendered":"https:\/\/gatiresearch.com\/?page_id=72"},"modified":"2014-07-12T00:36:09","modified_gmt":"2014-07-12T00:36:09","slug":"buying-groups","status":"publish","type":"page","link":"https:\/\/gatiresearch.com\/?page_id=72","title":{"rendered":"Buying Groups"},"content":{"rendered":"<p><span style=\"color: #000000;\"><strong>The average\u00a0Enterprise Market account \u2013 <span style=\"text-decoration: underline;\">has more than 10 different\u00a0buying groups<\/span>. <\/strong><\/span><span style=\"color: #000000;\">Because of the size of these companies they cannot operate effectively as one unit so they often split the decision making and budgets into several groups. They do this in a number of ways including Geographically, Divisionally and or by Product Lines.<\/span><\/p>\n<h2><span style=\"color: #000080;\">This Means:<\/span><\/h2>\n<ul>\n<li>You may <span style=\"text-decoration: underline;\"><strong>already be doing millions<\/strong><\/span> in revenue with these accounts and still <strong><span style=\"text-decoration: underline;\">have only penetrated a portion<\/span> <\/strong>of that account.<\/li>\n<li>The BEST (and possibly only) way to make sure you have fully penetrated an account is to <strong><span style=\"text-decoration: underline;\">have a detailed list of ALL of the individual buying groups<\/span><\/strong><\/li>\n<\/ul>\n<h2><span style=\"color: #000080;\">Solution:<\/span><\/h2>\n<p>We provide you with <span style=\"text-decoration: underline;\"><strong>the individual buying groups for each account<\/strong> <\/span>in the enterprise market.<\/p>\n<ul>\n<li>These individual buying <span style=\"text-decoration: underline;\"><strong>groups are larger than most companies<\/strong><\/span>. Almost every group produces billions in revenue and <span style=\"text-decoration: underline;\"><strong>spends millions on products and services<\/strong><\/span>.<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Missing just one<\/strong> <\/span>of these groups can mean missing hundreds of thousands or <span style=\"text-decoration: underline;\"><strong>millions in additional revenues in each account.<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The average\u00a0Enterprise Market account \u2013 has more than 10 different\u00a0buying groups. Because of the size of these companies they cannot operate effectively as one unit so they often split the decision making and budgets into several groups. They do this in a number of ways including Geographically, Divisionally and or by Product Lines. This Means: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-72","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/gatiresearch.com\/index.php?rest_route=\/wp\/v2\/pages\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gatiresearch.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gatiresearch.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gatiresearch.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gatiresearch.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72"}],"version-history":[{"count":10,"href":"https:\/\/gatiresearch.com\/index.php?rest_route=\/wp\/v2\/pages\/72\/revisions"}],"predecessor-version":[{"id":95,"href":"https:\/\/gatiresearch.com\/index.php?rest_route=\/wp\/v2\/pages\/72\/revisions\/95"}],"up":[{"embeddable":true,"href":"https:\/\/gatiresearch.com\/index.php?rest_route=\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/gatiresearch.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}