From 2003-2013, our parent company Carnegie Research, conducted an extensive research initiative to uncover the most effective tactics used in selling to larger accounts. Over 1,000 individual sales people were surveyed. Company sizes ranged from startup to Global 50 organizations – with over 200 of the Fortune 500 companies being directly interviewed.

From that study, three (3) practices were identified as being extremely effective as well as repeatable across sales functions, product lines and industries.

GATI Research was formed to bring to market services that automated those three (3) practices.

Click here to watch a 3 minute video on those findings.