Buying Groups
The average Enterprise Market account – has more than 10 different buying groups. Because of the size of these companies they cannot operate effectively as one unit so they often split the decision making and budgets into several groups. They do this in a number of ways including Geographically, Divisionally and or by Product Lines.
This Means:
- You may already be doing millions in revenue with these accounts and still have only penetrated a portion of that account.
- The BEST (and possibly only) way to make sure you have fully penetrated an account is to have a detailed list of ALL of the individual buying groups
Solution:
We provide you with the individual buying groups for each account in the enterprise market.
- These individual buying groups are larger than most companies. Almost every group produces billions in revenue and spends millions on products and services.
- Missing just one of these groups can mean missing hundreds of thousands or millions in additional revenues in each account.